Turnover Crew logo lab

Control

Keep it typographic

What the site wears today: no mark, the wordmark alone. Every candidate has to beat this.

Turnover Crew

Round two silhouette-first, two models

Same brief to GPT Image 2.5 Sunburst and Nano Banana Pro. Each card names its model. (Flare drew a first pass; it is retired by ruling and off the board.)

The turn, cut out Direct

A solid disc with the T and its turning arrow carved out as negative space: the turn between guests is the whole mark.

Tradeoff Solid disc marks need the counters wide enough to survive 16 px.

GPT Image 2.5 Sunburst

The turn, cut out candidate sunburst in sea on paper

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The turn, cut out candidate sunburst in paper on ink

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favicon strip 16, 32 and 48 px on paper and ink

r01-sunburst · ink 40% · aspect 1.011 · smallest gap 1% of width

Nano Banana Pro

The turn, cut out candidate nbp in sea on paper

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The turn, cut out candidate nbp in paper on ink

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r01-nbp · ink 36% · aspect 1.026 · smallest gap 1% of width

Fold makes the T Direct

One folded sheet, seen front-on, whose fold line and hanging edge draw a T: fresh linen is the visible proof of a finished turnover.

Tradeoff Must not become a generic towel icon; the letterform has to appear before the object.

GPT Image 2.5 Sunburst

Fold makes the T candidate sunburst in sea on paper

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Fold makes the T candidate sunburst in paper on ink

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r02-sunburst · ink 55% · aspect 0.89 · smallest gap 4% of width

Nano Banana Pro

Fold makes the T candidate nbp in sea on paper

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Fold makes the T candidate nbp in paper on ink

Turnover Crew

r02-nbp · ink 52% · aspect 0.837 · smallest gap 5% of width

Doorway C Direct

A room as a rounded square, the door swing carved out as a quarter circle: a C for Crew made by the door opening for the next guest.

Tradeoff Architectural marks can read as real estate; the door bar must stay thick and simple.

GPT Image 2.5 Sunburst

Doorway C candidate sunburst in sea on paper

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Doorway C candidate sunburst in paper on ink

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r03-sunburst · ink 48% · aspect 1.006 · smallest gap 6% of width

Nano Banana Pro

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r03-nbp · ink 37% · aspect 1 · smallest gap 2% of width

Turned-down corner Direct

A square sheet with one corner turned down, the fold drawing a diagonal that becomes the arrow of a turn: guest-ready bed, the last thing done before check-in.

Tradeoff Turned-page marks are used by publishing; the corner must be very large, a third of the square.

GPT Image 2.5 Sunburst

Turned-down corner candidate sunburst in sea on paper

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Turned-down corner candidate sunburst in paper on ink

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r04-sunburst · ink 64% · aspect 1.021 · smallest gap 3% of width

Nano Banana Pro

Turned-down corner candidate nbp in sea on paper

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Turned-down corner candidate nbp in paper on ink

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r04-nbp · ink 57% · aspect 1 · smallest gap 3% of width

Ribbon TC Loose

One continuous folded band that spells T and C in a single stroke, the fold of a towel and the initials in one shape.

Tradeoff Initials carry no meaning alone; this is the monogram tier and relies on the wordmark beside it.

GPT Image 2.5 Sunburst

Ribbon TC candidate sunburst in sea on paper

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Ribbon TC candidate sunburst in paper on ink

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r05-sunburst · ink 21% · aspect 1.78 · smallest gap 1% of width

Nano Banana Pro

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r05-nbp · ink 25% · aspect 1.269 · smallest gap 2% of width

Round one, rejected: "the quality just is not there" (20 icon-style candidates, kept for the record)

The turn Direct

A rotating arrow loop whose stem forms a T: the turn between check-out and check-in is the service.

Tradeoff Candidate 1 reads as a P (the loop closes on the stem). Candidate 2 is the re-prompt: the T reads first, the arrow second. Closest to the category leader's ring device, so the T must stay dominant.

Turnover Crew

Turnover Crew

d01-s1 · ink 23% · aspect 0.772 · smallest gap 2% of width

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Turnover Crew

d01-s2 · ink 29% · aspect 1.099 · smallest gap 0% of width

Folded linen Direct

A stack of three folded towels or sheets, the visible object of a finished turnover.

Tradeoff Reads as laundry as much as cleaning; strongest when the fold is exaggerated.

Folded linen candidate 1 in sea on paper

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Folded linen candidate 1 in paper on ink

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d02-s1 · ink 49% · aspect 1.03 · smallest gap 2% of width

Folded linen candidate 2 in sea on paper

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Folded linen candidate 2 in paper on ink

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d02-s2 · ink 52% · aspect 0.972 · smallest gap 0% of width

Open door Direct

A door swung open on its arc, the check-in moment, with the arc forming a C.

Tradeoff Doors are used by locksmiths and real estate; the arc must dominate the frame.

Turnover Crew

Turnover Crew

d03-s1 · ink 21% · aspect 0.97 · smallest gap 3% of width

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Turnover Crew

d03-s2 · ink 20% · aspect 1.058 · smallest gap 10% of width

Made bed Direct

A bed with a turned-down sheet corner: guest-ready is the promise.

Tradeoff Hotel-ish; the sheet fold is the whole idea and must be big.

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Turnover Crew

d04-s1 · ink 19% · aspect 1.981 · smallest gap 1% of width

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Turnover Crew

d04-s2 · ink 20% · aspect 1.599 · smallest gap 1% of width

Crew Direct

Three overlapping circles in a row forming a unit, the crew, arranged so the group reads as one shape.

Tradeoff Abstract; carries team but not cleaning.

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Turnover Crew

d05-s1 · ink 22% · aspect 2.432 · smallest gap 0% of width

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Turnover Crew

d05-s2 · ink 23% · aspect 2.296 · smallest gap 1% of width

Flip Loose

An hourglass turned on its side into a bow shape: the flip between guests, timed.

Tradeoff A bow tie is TIDY's device (see the reference lock) and reads as time or dress before it reads as cleaning. On the board so you can see why it is excluded.

Turnover Crew

Turnover Crew

d06-s1 · ink 22% · aspect 1.706 · smallest gap 1% of width

Turnover Crew

Turnover Crew

d06-s2 · ink 24% · aspect 1.555 · smallest gap 0% of width

Tick T Direct

A capital T whose crossbar is a checkmark: the 60-point checklist, done.

Tradeoff Twice re-prompted, twice the model collapsed tick plus T into a Y. Shown honestly as a failed construction: if you want this idea it has to be drawn by hand from the vector of a clean T, not generated.