Turnover Crew · logo lab · round 6 · 2026-09-19 · candidates, not the brand

Pick the mark that Turnover Crew wears.

Round five is the Kimidori funnel: three directions, ten variations each, on the brand ground. Round four is the wide sweep: ten design families, nine ideas each, on two models. Below it, rounds two and three: eleven construction ideas, each drawn by three models, every one shown as the real lockup on paper and on ink and at favicon size. Rank each candidate S to D by tapping the letters. Nothing here is final art: the S pick gets vectorised and redrawn clean before it goes anywhere.

Locked by the kit seainkpaper Newsreader wordmarkHanken Grotesk bodySpace Mono labels
One flat colour. Sea on paper, paper on ink. No gradient (that is the category leader's device and it fails one-colour print).
One silhouette or one continuous stroke. No badge, no circle behind it, no outline inside an outline.
Letter fused with the category object is the tier we are aiming at (Breezeway, Airbnb). A bare house is the category cliche and is excluded.
Rounded terminals, consistent stroke. Must survive 16 px: see each candidate's favicon strip.
The wordmark stays live Newsreader type. It is on every card so you judge the lockup, not a floating shape.
Control

Keep it typographic

What the site wears today: no mark, the wordmark alone. Every candidate has to beat this.

Turnover Crew

Round six, the Ribbon TC refined your pick, ten refinements

You chose the Ribbon TC (round two, card 05, Nano Banana Pro). Each number below moves one axis and keeps the rest. Pick the number, name what is still wrong, and the next sheet refines that.

Refinements of the Ribbon TC
Ribbon TC refinements
Numbers you rate: none

Round five, the Kimidori funnel three directions, ten variations each

The process that produced the Kimidori mark: one direction, ten variations along named axes, one flat colour on the brand ground, numbered, with the favicon strip. Pick a direction and the numbers you rate; the next sheet is ten refinements of your pick.

Direction A: The turn
Direction A: The turn contact sheet
Numbers you rate: none
Direction B: The handover
Direction B: The handover contact sheet
Numbers you rate: none
Direction C: The fold
Direction C: The fold contact sheet
Numbers you rate: none

Round four, the wide sweep ten families, nine ideas each, two models

Every sheet is nine different ideas from one design family. Tap the numbers under a sheet to shortlist cells; click a sheet to see it full size. These are direction candidates, not finished marks: the cells you pick get rebuilt properly.

01

Pictorial marks

PICTORIAL marks, no letters. Nine different objects from a host's world, each simplified into an ownable single-colour symbol with one clever twist: a made bed, a key, a folded towel stack, an open door, a pillow, a suitcase, a clock at check-in time, a doormat, a window with fresh air. No text in this sheet.

Nano Banana Pro
Pictorial marks exploration sheet, Nano Banana Pro
Cells you like: none
GPT Image 2.5 Sunburst
Pictorial marks exploration sheet, GPT Image 2.5 Sunburst
Cells you like: none
02

Abstract geometric

ABSTRACT GEOMETRIC marks, no letters, no objects. Nine different constructions built from circles, arcs, chevrons and bars that suggest a turn, a reset, a cycle between guests, a fresh start, or a crew working together. Each must be a distinct construction. No text in this sheet.

Nano Banana Pro
Abstract geometric exploration sheet, Nano Banana Pro
Cells you like: none
GPT Image 2.5 Sunburst
Abstract geometric exploration sheet, GPT Image 2.5 Sunburst
Cells you like: none
03

Lettermarks and monograms

LETTERMARKS and MONOGRAMS built from T, C and TC in nine different ways: negative space, ligature, stencil cut, stacked, mirrored, enclosed in a shape, drawn as a single stroke, built from dots, italic script monogram. Only the letters T and C may appear.

Nano Banana Pro
Lettermarks and monograms exploration sheet, Nano Banana Pro
Cells you like: none
GPT Image 2.5 Sunburst
Lettermarks and monograms exploration sheet, GPT Image 2.5 Sunburst
Cells you like: none
04

Wordmark treatments

WORDMARK-LED designs. Nine different typographic treatments of the words Turnover Crew: custom lettering where one letter carries the idea (the o as a turning arrow, the T as a key, the v as a fold, a ligature between the two words, a stacked two-line lockup, a wide tracked caps version, a soft rounded version, a serif and sans pairing, a script). The text must read Turnover Crew exactly.

Nano Banana Pro
Wordmark treatments exploration sheet, Nano Banana Pro
Cells you like: none
GPT Image 2.5 Sunburst
Wordmark treatments exploration sheet, GPT Image 2.5 Sunburst
Cells you like: none
05

Badges and emblems

BADGES and EMBLEMS. Nine different enclosed marks: circular seals, shields, rounded-square stamps, a ticket shape, a hotel-key-tag shape, a rosette, each containing a symbol and the words Turnover Crew and Sydney around the rim or below. Vintage hotel and modern service badge styles mixed. Text must read Turnover Crew.

Nano Banana Pro
Badges and emblems exploration sheet, Nano Banana Pro
Cells you like: none
GPT Image 2.5 Sunburst
Badges and emblems exploration sheet, GPT Image 2.5 Sunburst
Cells you like: none
06

Monoline and line art

MONOLINE and LINE ART marks drawn with one continuous thin-to-medium stroke, nine different subjects: a bed drawn in one line, a house key in one line, a wave and a door, a towel fold, a looping arrow, a checkmark that becomes a bed, a crew of three figures, a suitcase on a doorstep, a sun over a mattress. No text in this sheet.

Nano Banana Pro
Monoline and line art exploration sheet, Nano Banana Pro
Cells you like: none
GPT Image 2.5 Sunburst
Monoline and line art exploration sheet, GPT Image 2.5 Sunburst
Cells you like: none
07

Two-colour marks

TWO-COLOUR marks using deep teal-green plus one gold accent, nine different ideas where the second colour does real work: a gold key in a teal door, a gold sun over a teal bed, a teal T with a gold turning arrow, a teal towel with a gold band, a gold checkmark inside a teal house key, a gold dot as the guest in a teal room, a teal wave with a gold sun, a gold star as the review inside a teal speech shape, a gold thread through a teal fold. No text in this sheet.

Nano Banana Pro
Two-colour marks exploration sheet, Nano Banana Pro
Cells you like: none
GPT Image 2.5 Sunburst
Two-colour marks exploration sheet, GPT Image 2.5 Sunburst
Cells you like: none
08

Crew and people

CREW and PEOPLE marks. Nine different friendly, geometric depictions of a team: three rounded figures side by side, figures forming a T, a figure holding a key, a figure making a bed, two figures passing a key, a high-five, figures as three circles under one roof line, a figure in a circle badge, a caped helper figure. Simple, modern, not cartoonish. No text in this sheet.

Nano Banana Pro
Crew and people exploration sheet, Nano Banana Pro
Cells you like: none
GPT Image 2.5 Sunburst
Crew and people exploration sheet, GPT Image 2.5 Sunburst
Cells you like: none
09

App icon and modern service

APP-ICON and MODERN SERVICE BRAND style: nine different marks that would sit inside a rounded-square app icon, the style of Airbnb, Uber, Turno, Hostaway and Breezeway: bold, friendly, single idea, big counters, one colour on off-white or off-white on teal. Nine distinct ideas about turnover cleaning, keys, beds, check-in and check-out. No text in this sheet.

Nano Banana Pro
App icon and modern service exploration sheet, Nano Banana Pro
Cells you like: none
GPT Image 2.5 Sunburst
App icon and modern service exploration sheet, GPT Image 2.5 Sunburst
Cells you like: none
10

Coastal Sydney

COASTAL SYDNEY identity marks, nine different ideas combining the beach belt (wave, sun, sand, shoreline, a beach house, a surfboard, a seagull, a Norfolk pine, the harbour) with the turnover idea (a key, a bed, a turning arrow, a fold), each as a clean single-colour or two-colour symbol. No text in this sheet.

Nano Banana Pro
Coastal Sydney exploration sheet, Nano Banana Pro
Cells you like: none
GPT Image 2.5 Sunburst
Coastal Sydney exploration sheet, GPT Image 2.5 Sunburst
Cells you like: none

Round three, new ideas six constructions, three models

Six new construction ideas, each drawn by GPT Image 2.5 Sunburst, Nano Banana Pro and Grok Imagine 2.0. Each card names its model.

06

Key tag Direct

A hotel key tag, the object every guest hands back, with the hole at the top as the only counter and a T cut into the body.

Tradeoff Tags are also used by luggage and retail; the T inside is what makes it ours.

GPT Image 2.5 Sunburst
Key tag candidate sunburst in sea on paperTurnover Crew
Key tag candidate sunburst in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r06-sunburst · ink 32% · aspect 0.582 · smallest gap 4% of width
Nano Banana Pro
Key tag candidate nbp in sea on paperTurnover Crew
Key tag candidate nbp in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r06-nbp · ink 36% · aspect 0.667 · smallest gap 3% of width
Grok Imagine 2.0
Key tag candidate grok in sea on paperTurnover Crew
Key tag candidate grok in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r06-grok · ink 28% · aspect 0.453 · smallest gap 2% of width
07

Sunrise over the bed Loose

A half sun rising over a thick horizontal bar: the place is ready by the morning check-in.

Tradeoff Reads as a hat on all three models, not a sunrise over a bed. Shown for the record.

GPT Image 2.5 Sunburst
Sunrise over the bed candidate sunburst in sea on paperTurnover Crew
Sunrise over the bed candidate sunburst in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r08-sunburst · ink 16% · aspect 2.47 · smallest gap 1% of width
Nano Banana Pro
Sunrise over the bed candidate nbp in sea on paperTurnover Crew
Sunrise over the bed candidate nbp in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r08-nbp · ink 26% · aspect 1.679 · smallest gap 4% of width
Grok Imagine 2.0
Sunrise over the bed candidate grok in sea on paperTurnover Crew
Sunrise over the bed candidate grok in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r08-grok · ink 36% · aspect 1.405 · smallest gap 3% of width
08

Sync loop Direct

Two chasing arrows in a rounded square, one arrow's shaft forming a T: turnovers synced to the booking calendar, guest out, guest in.

Tradeoff Chasing arrows read as recycling if drawn as a triangle; the square track and the T avoid that.

GPT Image 2.5 Sunburst
Sync loop candidate sunburst in sea on paperTurnover Crew
Sync loop candidate sunburst in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r09-sunburst · ink 42% · aspect 1.005 · smallest gap 1% of width
Nano Banana Pro
Sync loop candidate nbp in sea on paperTurnover Crew
Sync loop candidate nbp in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r09-nbp · ink 48% · aspect 1 · smallest gap 0% of width
Grok Imagine 2.0
Sync loop candidate grok in sea on paperTurnover Crew
Sync loop candidate grok in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r09-grok · ink 49% · aspect 0.959 · smallest gap 0% of width
09

Crew of T's Direct

Three identical T's standing shoulder to shoulder, their top bars fused into one line: a crew, not a cleaner.

Tradeoff Reads as a table or the letter pi before it reads as a crew; the idea is honest but the shape is not ownable.

GPT Image 2.5 Sunburst
Crew of T's candidate sunburst in sea on paperTurnover Crew
Crew of T's candidate sunburst in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r10-sunburst · ink 15% · aspect 2.438 · smallest gap 16% of width
Nano Banana Pro
Crew of T's candidate nbp in sea on paperTurnover Crew
Crew of T's candidate nbp in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r10-nbp · ink 27% · aspect 1.299 · smallest gap 10% of width
Grok Imagine 2.0
Crew of T's candidate grok in sea on paperTurnover Crew
Crew of T's candidate grok in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r10-grok · ink 23% · aspect 1.54 · smallest gap 8% of width
10

Arch T Direct

A solid rounded arch, the doorway a guest walks through, with a T cut out inside it: the turnover happens between the doors.

Tradeoff Arches are used by real estate and churches; keep it squat and the T dominant.

GPT Image 2.5 Sunburst
Arch T candidate sunburst in sea on paperTurnover Crew
Arch T candidate sunburst in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r11-sunburst · ink 43% · aspect 0.986 · smallest gap 9% of width
Nano Banana Pro
Arch T candidate nbp in sea on paperTurnover Crew
Arch T candidate nbp in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r11-nbp · ink 40% · aspect 1.203 · smallest gap 5% of width
Grok Imagine 2.0
Arch T candidate grok in sea on paperTurnover Crew
Arch T candidate grok in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r11-grok · ink 41% · aspect 0.802 · smallest gap 8% of width
11

Wave T Loose

A T whose top bar is a single rolling wave crest: the beach belt the company starts in, and the turn.

Tradeoff All three models turned the wave into a moustache. Shown as a failed construction; the wave idea needs a hand drawing if it is wanted at all.

GPT Image 2.5 Sunburst
Wave T candidate sunburst in sea on paperTurnover Crew
Wave T candidate sunburst in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r13-sunburst · ink 20% · aspect 1.152 · smallest gap 1% of width
Nano Banana Pro
Wave T candidate nbp in sea on paperTurnover Crew
Wave T candidate nbp in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r13-nbp · ink 19% · aspect 1.065 · smallest gap 1% of width
Grok Imagine 2.0
Wave T candidate grok in sea on paperTurnover Crew
Wave T candidate grok in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r13-grok · ink 19% · aspect 1.07 · smallest gap 2% of width

Round two five constructions, three models

The first silhouette-first set. (Flare is retired by ruling and off the board.)

01

The turn, cut out Direct

A solid disc with the T and its turning arrow carved out as negative space: the turn between guests is the whole mark.

Tradeoff Solid disc marks need the counters wide enough to survive 16 px.

GPT Image 2.5 Sunburst
The turn, cut out candidate sunburst in sea on paperTurnover Crew
The turn, cut out candidate sunburst in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r01-sunburst · ink 40% · aspect 1.011 · smallest gap 1% of width
Nano Banana Pro
The turn, cut out candidate nbp in sea on paperTurnover Crew
The turn, cut out candidate nbp in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r01-nbp · ink 36% · aspect 1.026 · smallest gap 1% of width
Grok Imagine 2.0
The turn, cut out candidate grok in sea on paperTurnover Crew
The turn, cut out candidate grok in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r01-grok · ink 45% · aspect 0.999 · smallest gap 1% of width
02

Fold makes the T Direct

One folded sheet, seen front-on, whose fold line and hanging edge draw a T: fresh linen is the visible proof of a finished turnover.

Tradeoff Must not become a generic towel icon; the letterform has to appear before the object.

GPT Image 2.5 Sunburst
Fold makes the T candidate sunburst in sea on paperTurnover Crew
Fold makes the T candidate sunburst in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r02-sunburst · ink 55% · aspect 0.89 · smallest gap 4% of width
Nano Banana Pro
Fold makes the T candidate nbp in sea on paperTurnover Crew
Fold makes the T candidate nbp in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r02-nbp · ink 52% · aspect 0.837 · smallest gap 5% of width
Grok Imagine 2.0
Fold makes the T candidate grok in sea on paperTurnover Crew
Fold makes the T candidate grok in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r02-grok · ink 61% · aspect 0.968 · smallest gap 2% of width
03

Doorway C Direct

A room as a rounded square, the door swing carved out as a quarter circle: a C for Crew made by the door opening for the next guest.

Tradeoff Architectural marks can read as real estate; the door bar must stay thick and simple.

GPT Image 2.5 Sunburst
Doorway C candidate sunburst in sea on paperTurnover Crew
Doorway C candidate sunburst in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r03-sunburst · ink 48% · aspect 1.006 · smallest gap 6% of width
Nano Banana Pro
Doorway C candidate nbp in sea on paperTurnover Crew
Doorway C candidate nbp in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r03-nbp · ink 37% · aspect 1 · smallest gap 2% of width
Grok Imagine 2.0
Doorway C candidate grok in sea on paperTurnover Crew
Doorway C candidate grok in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r03-grok · ink 44% · aspect 0.903 · smallest gap 3% of width
04

Turned-down corner Direct

A square sheet with one corner turned down, the fold drawing a diagonal that becomes the arrow of a turn: guest-ready bed, the last thing done before check-in.

Tradeoff Turned-page marks are used by publishing; the corner must be very large, a third of the square.

GPT Image 2.5 Sunburst
Turned-down corner candidate sunburst in sea on paperTurnover Crew
Turned-down corner candidate sunburst in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r04-sunburst · ink 64% · aspect 1.021 · smallest gap 3% of width
Nano Banana Pro
Turned-down corner candidate nbp in sea on paperTurnover Crew
Turned-down corner candidate nbp in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r04-nbp · ink 57% · aspect 1 · smallest gap 3% of width
Grok Imagine 2.0
Turned-down corner candidate grok in sea on paperTurnover Crew
Turned-down corner candidate grok in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r04-grok · ink 62% · aspect 0.933 · smallest gap 3% of width
05

Ribbon TC Loose

One continuous folded band that spells T and C in a single stroke, the fold of a towel and the initials in one shape.

Tradeoff Initials carry no meaning alone; this is the monogram tier and relies on the wordmark beside it.

GPT Image 2.5 Sunburst
Ribbon TC candidate sunburst in sea on paperTurnover Crew
Ribbon TC candidate sunburst in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r05-sunburst · ink 21% · aspect 1.78 · smallest gap 1% of width
Nano Banana Pro
Ribbon TC candidate nbp in sea on paperTurnover Crew
Ribbon TC candidate nbp in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r05-nbp · ink 25% · aspect 1.269 · smallest gap 2% of width
Grok Imagine 2.0
Ribbon TC candidate grok in sea on paperTurnover Crew
Ribbon TC candidate grok in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
r05-grok · ink 23% · aspect 1.342 · smallest gap 1% of width
Round one, rejected: "the quality just is not there" (20 icon-style candidates, kept for the record)
01

The turn Direct

A rotating arrow loop whose stem forms a T: the turn between check-out and check-in is the service.

Tradeoff Candidate 1 reads as a P (the loop closes on the stem). Candidate 2 is the re-prompt: the T reads first, the arrow second. Closest to the category leader's ring device, so the T must stay dominant.

The turn candidate 1 in sea on paperTurnover Crew
The turn candidate 1 in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
d01-s1 · ink 23% · aspect 0.772 · smallest gap 2% of width
The turn candidate 2 in sea on paperTurnover Crew
The turn candidate 2 in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
d01-s2 · ink 29% · aspect 1.099 · smallest gap 0% of width
02

Folded linen Direct

A stack of three folded towels or sheets, the visible object of a finished turnover.

Tradeoff Reads as laundry as much as cleaning; strongest when the fold is exaggerated.

Folded linen candidate 1 in sea on paperTurnover Crew
Folded linen candidate 1 in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
d02-s1 · ink 49% · aspect 1.03 · smallest gap 2% of width
Folded linen candidate 2 in sea on paperTurnover Crew
Folded linen candidate 2 in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
d02-s2 · ink 52% · aspect 0.972 · smallest gap 0% of width
03

Open door Direct

A door swung open on its arc, the check-in moment, with the arc forming a C.

Tradeoff Doors are used by locksmiths and real estate; the arc must dominate the frame.

Open door candidate 1 in sea on paperTurnover Crew
Open door candidate 1 in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
d03-s1 · ink 21% · aspect 0.97 · smallest gap 3% of width
Open door candidate 2 in sea on paperTurnover Crew
Open door candidate 2 in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
d03-s2 · ink 20% · aspect 1.058 · smallest gap 10% of width
04

Made bed Direct

A bed with a turned-down sheet corner: guest-ready is the promise.

Tradeoff Hotel-ish; the sheet fold is the whole idea and must be big.

Made bed candidate 1 in sea on paperTurnover Crew
Made bed candidate 1 in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
d04-s1 · ink 19% · aspect 1.981 · smallest gap 1% of width
Made bed candidate 2 in sea on paperTurnover Crew
Made bed candidate 2 in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
d04-s2 · ink 20% · aspect 1.599 · smallest gap 1% of width
05

Crew Direct

Three overlapping circles in a row forming a unit, the crew, arranged so the group reads as one shape.

Tradeoff Abstract; carries team but not cleaning.

Crew candidate 1 in sea on paperTurnover Crew
Crew candidate 1 in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
d05-s1 · ink 22% · aspect 2.432 · smallest gap 0% of width
Crew candidate 2 in sea on paperTurnover Crew
Crew candidate 2 in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
d05-s2 · ink 23% · aspect 2.296 · smallest gap 1% of width
06

Flip Loose

An hourglass turned on its side into a bow shape: the flip between guests, timed.

Tradeoff A bow tie is TIDY's device (see the reference lock) and reads as time or dress before it reads as cleaning. On the board so you can see why it is excluded.

Flip candidate 1 in sea on paperTurnover Crew
Flip candidate 1 in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
d06-s1 · ink 22% · aspect 1.706 · smallest gap 1% of width
Flip candidate 2 in sea on paperTurnover Crew
Flip candidate 2 in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
d06-s2 · ink 24% · aspect 1.555 · smallest gap 0% of width
07

Tick T Direct

A capital T whose crossbar is a checkmark: the 60-point checklist, done.

Tradeoff Twice re-prompted, twice the model collapsed tick plus T into a Y. Shown honestly as a failed construction: if you want this idea it has to be drawn by hand from the vector of a clean T, not generated.

Tick T candidate 1 in sea on paperTurnover Crew
Tick T candidate 1 in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
d07-s1 · ink 19% · aspect 0.751 · smallest gap 2% of width
Tick T candidate 2 in sea on paperTurnover Crew
Tick T candidate 2 in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
d07-s2 · ink 17% · aspect 0.799 · smallest gap 4% of width
08

Key turn Loose

A round-bow key turned a quarter turn: keys change hands between every guest.

Tradeoff Locksmith territory; only works if the key is very simplified.

Key turn candidate 1 in sea on paperTurnover Crew
Key turn candidate 1 in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
d08-s1 · ink 22% · aspect 0.941 · smallest gap 1% of width
Key turn candidate 2 in sea on paperTurnover Crew
Key turn candidate 2 in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
d08-s2 · ink 20% · aspect 0.992 · smallest gap 1% of width
09

Coast Decorative

A single rounded wave crest: the beach belt the company starts in.

Tradeoff Says where, not what; included as an honest control for the location idea.

Coast candidate 1 in sea on paperTurnover Crew
Coast candidate 1 in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
d09-s1 · ink 18% · aspect 1.532 · smallest gap 3% of width
Coast candidate 2 in sea on paperTurnover Crew
Coast candidate 2 in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
d09-s2 · ink 18% · aspect 1.446 · smallest gap 1% of width
10

TC monogram Loose

A C wrapping a T as one ligature, the initials only, the non-representational tier.

Tradeoff Letters carry no meaning on their own and the ring-with-a-bar risks reading as a cent or copyright sign; relies on the wordmark next to it.

TC monogram candidate 1 in sea on paperTurnover Crew
TC monogram candidate 1 in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
d10-s1 · ink 25% · aspect 0.797 · smallest gap 1% of width
TC monogram candidate 2 in sea on paperTurnover Crew
TC monogram candidate 2 in paper on inkTurnover Crew
favicon strip 16, 32 and 48 px on paper and ink
d10-s2 · ink 25% · aspect 0.785 · smallest gap 4% of width
S picks: none yet
Turnover Crew
Turnover Crew