Keep it typographic
What the site wears today: no mark, the wordmark alone. Every candidate has to beat this.
Round six, the Ribbon TC refined your pick, ten refinements
You chose the Ribbon TC (round two, card 05, Nano Banana Pro). Each number below moves one axis and keeps the rest. Pick the number, name what is still wrong, and the next sheet refines that.

Round five, the Kimidori funnel three directions, ten variations each
The process that produced the Kimidori mark: one direction, ten variations along named axes, one flat colour on the brand ground, numbered, with the favicon strip. Pick a direction and the numbers you rate; the next sheet is ten refinements of your pick.
Round four, the wide sweep ten families, nine ideas each, two models
Every sheet is nine different ideas from one design family. Tap the numbers under a sheet to shortlist cells; click a sheet to see it full size. These are direction candidates, not finished marks: the cells you pick get rebuilt properly.
Pictorial marks
PICTORIAL marks, no letters. Nine different objects from a host's world, each simplified into an ownable single-colour symbol with one clever twist: a made bed, a key, a folded towel stack, an open door, a pillow, a suitcase, a clock at check-in time, a doormat, a window with fresh air. No text in this sheet.
Abstract geometric
ABSTRACT GEOMETRIC marks, no letters, no objects. Nine different constructions built from circles, arcs, chevrons and bars that suggest a turn, a reset, a cycle between guests, a fresh start, or a crew working together. Each must be a distinct construction. No text in this sheet.
Lettermarks and monograms
LETTERMARKS and MONOGRAMS built from T, C and TC in nine different ways: negative space, ligature, stencil cut, stacked, mirrored, enclosed in a shape, drawn as a single stroke, built from dots, italic script monogram. Only the letters T and C may appear.
Wordmark treatments
WORDMARK-LED designs. Nine different typographic treatments of the words Turnover Crew: custom lettering where one letter carries the idea (the o as a turning arrow, the T as a key, the v as a fold, a ligature between the two words, a stacked two-line lockup, a wide tracked caps version, a soft rounded version, a serif and sans pairing, a script). The text must read Turnover Crew exactly.
Badges and emblems
BADGES and EMBLEMS. Nine different enclosed marks: circular seals, shields, rounded-square stamps, a ticket shape, a hotel-key-tag shape, a rosette, each containing a symbol and the words Turnover Crew and Sydney around the rim or below. Vintage hotel and modern service badge styles mixed. Text must read Turnover Crew.
Monoline and line art
MONOLINE and LINE ART marks drawn with one continuous thin-to-medium stroke, nine different subjects: a bed drawn in one line, a house key in one line, a wave and a door, a towel fold, a looping arrow, a checkmark that becomes a bed, a crew of three figures, a suitcase on a doorstep, a sun over a mattress. No text in this sheet.
Two-colour marks
TWO-COLOUR marks using deep teal-green plus one gold accent, nine different ideas where the second colour does real work: a gold key in a teal door, a gold sun over a teal bed, a teal T with a gold turning arrow, a teal towel with a gold band, a gold checkmark inside a teal house key, a gold dot as the guest in a teal room, a teal wave with a gold sun, a gold star as the review inside a teal speech shape, a gold thread through a teal fold. No text in this sheet.
Crew and people
CREW and PEOPLE marks. Nine different friendly, geometric depictions of a team: three rounded figures side by side, figures forming a T, a figure holding a key, a figure making a bed, two figures passing a key, a high-five, figures as three circles under one roof line, a figure in a circle badge, a caped helper figure. Simple, modern, not cartoonish. No text in this sheet.
App icon and modern service
APP-ICON and MODERN SERVICE BRAND style: nine different marks that would sit inside a rounded-square app icon, the style of Airbnb, Uber, Turno, Hostaway and Breezeway: bold, friendly, single idea, big counters, one colour on off-white or off-white on teal. Nine distinct ideas about turnover cleaning, keys, beds, check-in and check-out. No text in this sheet.
Coastal Sydney
COASTAL SYDNEY identity marks, nine different ideas combining the beach belt (wave, sun, sand, shoreline, a beach house, a surfboard, a seagull, a Norfolk pine, the harbour) with the turnover idea (a key, a bed, a turning arrow, a fold), each as a clean single-colour or two-colour symbol. No text in this sheet.
Round three, new ideas six constructions, three models
Six new construction ideas, each drawn by GPT Image 2.5 Sunburst, Nano Banana Pro and Grok Imagine 2.0. Each card names its model.
Key tag Direct
A hotel key tag, the object every guest hands back, with the hole at the top as the only counter and a T cut into the body.
Tradeoff Tags are also used by luggage and retail; the T inside is what makes it ours.
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Sunrise over the bed Loose
A half sun rising over a thick horizontal bar: the place is ready by the morning check-in.
Tradeoff Reads as a hat on all three models, not a sunrise over a bed. Shown for the record.
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Sync loop Direct
Two chasing arrows in a rounded square, one arrow's shaft forming a T: turnovers synced to the booking calendar, guest out, guest in.
Tradeoff Chasing arrows read as recycling if drawn as a triangle; the square track and the T avoid that.
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Crew of T's Direct
Three identical T's standing shoulder to shoulder, their top bars fused into one line: a crew, not a cleaner.
Tradeoff Reads as a table or the letter pi before it reads as a crew; the idea is honest but the shape is not ownable.
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Arch T Direct
A solid rounded arch, the doorway a guest walks through, with a T cut out inside it: the turnover happens between the doors.
Tradeoff Arches are used by real estate and churches; keep it squat and the T dominant.
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Wave T Loose
A T whose top bar is a single rolling wave crest: the beach belt the company starts in, and the turn.
Tradeoff All three models turned the wave into a moustache. Shown as a failed construction; the wave idea needs a hand drawing if it is wanted at all.
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Round two five constructions, three models
The first silhouette-first set. (Flare is retired by ruling and off the board.)
The turn, cut out Direct
A solid disc with the T and its turning arrow carved out as negative space: the turn between guests is the whole mark.
Tradeoff Solid disc marks need the counters wide enough to survive 16 px.
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Fold makes the T Direct
One folded sheet, seen front-on, whose fold line and hanging edge draw a T: fresh linen is the visible proof of a finished turnover.
Tradeoff Must not become a generic towel icon; the letterform has to appear before the object.
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Doorway C Direct
A room as a rounded square, the door swing carved out as a quarter circle: a C for Crew made by the door opening for the next guest.
Tradeoff Architectural marks can read as real estate; the door bar must stay thick and simple.
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Turned-down corner Direct
A square sheet with one corner turned down, the fold drawing a diagonal that becomes the arrow of a turn: guest-ready bed, the last thing done before check-in.
Tradeoff Turned-page marks are used by publishing; the corner must be very large, a third of the square.
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Ribbon TC Loose
One continuous folded band that spells T and C in a single stroke, the fold of a towel and the initials in one shape.
Tradeoff Initials carry no meaning alone; this is the monogram tier and relies on the wordmark beside it.
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Round one, rejected: "the quality just is not there" (20 icon-style candidates, kept for the record)
The turn Direct
A rotating arrow loop whose stem forms a T: the turn between check-out and check-in is the service.
Tradeoff Candidate 1 reads as a P (the loop closes on the stem). Candidate 2 is the re-prompt: the T reads first, the arrow second. Closest to the category leader's ring device, so the T must stay dominant.
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Folded linen Direct
A stack of three folded towels or sheets, the visible object of a finished turnover.
Tradeoff Reads as laundry as much as cleaning; strongest when the fold is exaggerated.
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Open door Direct
A door swung open on its arc, the check-in moment, with the arc forming a C.
Tradeoff Doors are used by locksmiths and real estate; the arc must dominate the frame.
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Made bed Direct
A bed with a turned-down sheet corner: guest-ready is the promise.
Tradeoff Hotel-ish; the sheet fold is the whole idea and must be big.
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Crew Direct
Three overlapping circles in a row forming a unit, the crew, arranged so the group reads as one shape.
Tradeoff Abstract; carries team but not cleaning.
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Flip Loose
An hourglass turned on its side into a bow shape: the flip between guests, timed.
Tradeoff A bow tie is TIDY's device (see the reference lock) and reads as time or dress before it reads as cleaning. On the board so you can see why it is excluded.
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Tick T Direct
A capital T whose crossbar is a checkmark: the 60-point checklist, done.
Tradeoff Twice re-prompted, twice the model collapsed tick plus T into a Y. Shown honestly as a failed construction: if you want this idea it has to be drawn by hand from the vector of a clean T, not generated.
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Key turn Loose
A round-bow key turned a quarter turn: keys change hands between every guest.
Tradeoff Locksmith territory; only works if the key is very simplified.
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Coast Decorative
A single rounded wave crest: the beach belt the company starts in.
Tradeoff Says where, not what; included as an honest control for the location idea.
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TC monogram Loose
A C wrapping a T as one ligature, the initials only, the non-representational tier.
Tradeoff Letters carry no meaning on their own and the ring-with-a-bar risks reading as a cent or copyright sign; relies on the wordmark next to it.
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